Insights for growth

For decades, advanced business intelligence and AI-driven insights were luxuries reserved for large corporations with deep pockets. Today, that's changing. Small and family-owned businesses can now harness the same powerful AI capabilities that were once exclusive to Fortune 500 companies - without the enterprise-level price tag. In this post, we explore how this democratization of AI technology is leveling the playing field and helping SMEs make data-driven decisions that drive real growth.

Family businesses form the backbone of Europe’s economy, contributing approximately 50% of the EU’s GDP and employing 40–50% of the private sector workforce. Yet, despite their economic significance, these enterprises face unique challenges that threaten their longevity. From generational transitions to regulatory complexities, family-owned firms must navigate a labyrinth of internal and external pressures. Drawing on recent research and policy insights, this report identifies five critical pitfalls hindering European family businesses and provides actionable strategies to address them.